Use Intuition for Copywriting

I SPENT 20 YEARS IN ADVERTISING and I'm a pretty good copywriter, but I have to say that the quality of my writing jumped to excellent when I started consciously employing intuitive skills.

We all have intuition and we all use it everyday. It's amazing to me that people don't get this. The difficulty, if there is one, comes from confusion as to how we hear/see/feel the messages and how we interpret them.

Try this:

Ask your self, "Would I willingly burn my finger with a match?"
Of course you wouldn't , but did you hear the answer the moment you read the question, and it sounded like a thought? Did you feel it like a shudder and realize you would never do that?

Maybe you quickly thought of tricks that you had learned, "How to make a match burn twice," or "How to burn the whole match by wetting your fingers so you can hold the hot end..." Most of us also received an immediate impression - a no answer. Some people might interpret that felt response as fear. Truly, our fear over-rides our intuition in some cases, but I see this as an example of our inner knowing. We are no-longer accustomed to listening to our inner stirrings, it can be difficult to understand the messages.

Here is where simple tools and practices comes in.

I used to write my advertising copy by how it "sounded." Now I use a pendulum to check my copywriting against a number of important criteria. I read line-by-line while holding a pendulum, asking my intuition if I am addressing the right audience and if they will "get" my meaning. I recently one client said a sales letter I wrote for his company "nearly brought tears to his eyes."

It is easy to learn this method: this link will take you to instructions.